Lego is Building a More Inclusive World One Brick at a Time

Lego recently introduced their very first characters in the brick universe with invisible disabilities.

The figures wear sunflower lanyards, a symbol worn to indicate that someone lives with an invisible disability. The symbol raises awareness of invisible disabilities and is recognised in more than 90 countries

Their newest set LEGO® DUPLO First Time at the Airport features a character wearing the official Sunflower symbol to promote inclusion. Nearly 8 in 10 parents say children today care more about diversity and inclusion than their generation did, from research by the brand. Children agree, saying that they want to play with toys that teach differences.

For many kids with invisible disabilities or conditions, the characters that they connect with on screen or their favourite toys rarely reflect their own experiences and can leave them feeling alone and isolated.

Disabled people are largely absent from mainstream media, and when they are portrayed, their stories are often shaped by harmful stereotypes and without input or consultation from the disability community.

That’s what makes Lego’s ongoing commitment to building more inclusive play opportunities so meaningful.

Lego partnered with Hidden Disabilities Sunflower, a company behind the symbol which provides a simple way of sharing that you have a disability or condition that is not immediately apparent. They worked closely to accurately reflect the uniqueness of people living with invisible disabilities and consulted with Lego fans in the disability community.

For children with invisible disabilities, this is more than just a new toy - it’s a mirror. A chance to feel seen, included, and celebrated in the worlds they build through play.

Although there’s still a long road ahead when it comes to authentic disability representation, this move marks a meaningful step forward.